As DeKalb Schools Director of Communications, I direct the marketing strategy which includes overseeing the Creative, Marketing, PR, and Video Departments. I create the vision and my team makes it plain. Here you see that we develop clean, and creative collateral pieces that are vibrant, fun, and inform and engage students, staff, and community stakeholders, so that student achievement is increased.

Whether for music, film, or education, my goal is to create strategies and campaigns that inspire educators and young people to embrace education in the same way they embrace pop culture. Sharing the good news in education means reminding staff, particularly teachers, how and when to get out the good news about their schoolhouse/brand.

SWAG THAT INSPIRES AND EDUCATES! Here, I create the vision, campaign, and work with my creative team to find innovative ways of connecting with students and stakeholders.

Social media graphics are an essential part of any successful social media marketing strategy. They help to catch the eye, creating a memorable and engaging experience for potential customers. I work with my team to ensure high-quality visuals so that businesses can stand out from their competitors and boost brand recognition. The hashtag #ilovedcsd has had a deep level of engagement on social media. It has enabled stakeholders to connect with each other, and supported recruitment efforts.