Role: Marketing, Communications, and Creative Director
ENTERTAINMENT MARKETING
From a tour partnership with Anheuser-Busch to a restaurant in Hartsfield–Jackson Atlanta International Airport, the Chicken N’ Beer album sold over two million albums and opened the doors for many opportunities. We exceeded our goals.
STRATEGIC PARTNERSHIPS
In entertainment marketing, I secured multimillion-dollar partnerships with global brands including PUMA, Adidas, Greyhound, Anheuser-Busch, Boost Mobile, and SiriusXM. One standout collaboration was with PUMA, where our marketing team—alongside Ludacris and NBA legend Walt “Clyde” Frazier—designed a custom PUMA shoe. PUMA also sponsored the Disturbing Tha Peace Tour and donated $30,000 to the Ludacris Foundation.
Additionally, I led integrated cause-marketing campaigns with The Runaway Switchboard and Greyhound, reuniting missing children with their families as part of the GRAMMY Awards initiative. Across every project, I focus on building win-win collaborations, generating funding, and driving shared social and brand impact.
INTEGRATED MARKETING AND COMMUNICATIONS
As DeKalb Schools Director of Communications, I direct the marketing strategy, which includes overseeing the Creative, Marketing, PR, and Video Departments. I create the vision, and my team makes it plain. Here, you see that we develop clean and creative collateral pieces that are vibrant and fun, informing and engaging students, staff, and community stakeholders, thereby increasing student achievement. I have also won awards for developing staff, student, and family social media guidelines to ensure cyber safety.
PRINT AND DIGITAL GRAPHICS
Whether for music, film, or education, my goal is to create strategies and campaigns that inspire educators and young people to embrace education in the same way they embrace pop culture. Sharing the good news in education means reminding staff, particularly teachers, how and when to get out the good news about their schoolhouse/brand.
SWAG
SWAG THAT INSPIRES AND EDUCATES! Here, I create the vision, campaign, and work with my creative team to find innovative ways of connecting with students and stakeholders.
SOCIAL MEDIA
Social media graphics are an essential part of any successful social media marketing strategy. They help to catch the eye, creating a memorable and engaging experience for potential customers. I work with my team to ensure high-quality visuals so that businesses can stand out from their competitors and boost brand recognition. The hashtag #ilovedcsd has had a deep level of engagement on social media. It has enabled stakeholders to connect with each other, and supported recruitment efforts.
