MARKETING
As a marketing executive for a few record companies, I developed campaigns, supervised albums, and strategic partnerships. I was the creative project manager and strategist who collaborated with the Sales, Publicity, A&R, Web/IT/Digital Media, and Creative Departments to sell albums, build brands, and maximize partnerships. My work has helped businesses increase their advertising revenue, improve customer relations, and build brand loyalty.
BRANDING
I help companies create a brand identity to set themselves apart or find a more simplified way to communicate core messaging and values. My designers create compelling graphic designs for web, social, and collateral. Campaigns under my watch have increased website traffic, engagement with target audiences and led to conversions.
Video Production/Storytelling
Telling your story through video gets to the heart of the consumer. Whether it’s scripting, videography, voiceovers, editing for a social promotion to connect with followers, or an original television program, I produce, direct, and work with a dynamic production team who create top-notch relatable content that presents solutions.
PHOTOGRAPHY
I work with a team of photographers (event, fashion, portrait, editorial, etc.) and supervise the project from beginning to end, including the creative brief process, budgeting, and photo selection.
OTHER PROJECTS
My writing services cover a variety of topics, from executive-level documents to copywriting for ads and other marketing materials. I specialize in 90 Day Plans, Entry Plans, Strategic Plans, and Policy creation. My copywriting skills include crafting web content, social media posts, television and film scripts, news releases, articles and blog posts.